This Shopify rebrand relaunched Ivission, an established UK seller, as Grassias, a premium lawn care brand selling DEFRA-certified grass seed, fertiliser and wildflower mixes direct to gardeners. The original Shopify site was converting poorly despite years of trading behind it. The new build gives that track record a brand to match: a confident, grass-field-inspired storefront that helps customers work out exactly what their lawn needs and order it in a couple of steps.
One of our UK clients had a Shopify site named Ivission, which focused on selling field grass seed and fertiliser online. However, the site was generating very few sales. The client approached us to help boost sales. Our team investigated the site and decided to create a new brand, design, and store. The client chose the new brand name Grassias, and we created a UI/UX design inspired by grass field themes.
Once the UI/UX design was finalized, we moved on to development using HTML, CSS, and JavaScript. We incorporated animation effects to reinforce the theme, giving users a stronger connection to the brand. We also developed a calculator that helps users determine the correct ratio of field size, grass seed, and fertilizer. This simplified the process. Users only need to enter the length and width of their home courtyard. In addition to all existing store pages, we developed a dedicated landing page for the user manual, designed specifically for customers who purchase the product through Amazon.
After converting the design to a fully mobile-responsive static version, the client was very pleased. With a few final corrections, we proceeded to build it as a dynamic Shopify theme.
Finally, we took the Shopify rebrand live, migrating the Ivission site to the new Grassias brand. Within one week, sales increased by 50%. The client was thrilled with the results and entrusted us with a new project: developing a Sales and Stock Matrix Management System.
NeoDigify team truly excels in website development! Their work was meticulous, and professionally executed, making the entire process a breeze. Not only were they extremely responsive, but they know their stuff and dedication to going above and beyond left a lasting impression.
UK
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