This recruiting agency website was built for DEI Recruiting & Consulting, a professional agency dedicated to advancing workplace diversity, equity, and inclusion. They offer tailored recruiting solutions and expert consulting services to help organizations build inclusive cultures, attract top diverse talent, and foster equitable business growth. The site has to serve two audiences at once, employers looking for a hiring partner and candidates looking for a role, so client services and candidate services each get their own route through the navigation.
We white-labeled this recruiting agency website for BigDCreative. The scope covered the whole front end, from the theme itself through to the live feed of job openings, and it had to hold up for two very different visitors: an employer weighing up a hiring partner, and a candidate looking for their next role.
Our key responsibilities included developing a custom WordPress theme as a child of Hello Elementor, with Elementor Pro and Crocoblock handling layout and dynamic content. A near-empty parent theme keeps the front end light, and it leaves the client with pages they can edit themselves rather than files only a developer can touch. Visually engaging animations were added where they reinforce the reading order, and the structure was SEO-optimized from the start, with Yoast SEO in place and separate pages for diversity recruiting, client services, DE&I consulting, HR consulting, and speaking so that each has a subject of its own to rank for.
The agency runs its pipeline in Loxo, a recruiting CRM and applicant tracking system, so we integrated its job openings into the site via embedded JavaScript. Candidates browse current vacancies and apply without anyone having to copy a role into WordPress by hand, which is the difference between a jobs page that stays current and one that quietly goes stale. Gravity Forms handles inquiries and applications, and Google Analytics reports on what visitors do once they arrive.
Speed was treated as a deliverable rather than an afterthought. We ensured the site loaded in under 2.5 seconds, which on a site that leans on motion means compressing assets properly and keeping the plugin stack disciplined instead of adding weight and hoping caching hides it. Dynamic counter animations bring the headline figures to life as the visitor scrolls, enhancing engagement without costing load time. We took the same approach on the wholesale distributor website we built for the same partner, another Elementor Pro build where structured content and load time mattered more than decoration.
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