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Commercial Ice Machine Rental Landing Page: Anchor Links from Pitch to Inquiry Form

Commercial Ice Machine Rental Landing Page: Anchor Links from Pitch to Inquiry Form

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  • WordPress
  • Hosting and Domain
  • Elementor Pro
  • Gravity Forms

This business rents one commercial ice machine and has a lot to say about it. We built a landing page that pitches it, proves it and takes the inquiry before the visitor ever needs a second page.

Built in Buying Order

The sections follow the order a buyer makes up their mind: the pitch, then the guarantee, then the machine and its figures, and finally the form.

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22 Rows of Figures

Capacities, clearances and power figures read badly as paragraphs, so we set them out as short table rows, with the ice bin details and the machine photo in a sidebar beside them.

Commercial Ice Machine Rental Landing Page: Anchor Links from Pitch to Inquiry Form: 22 Rows of Figures

Anchor Links to the Form

On a landing page, the menu is a set of anchor links. It jumps to each section on desktop, and on phones a pop-up menu does the same, so a buyer who has seen enough goes straight to the form.

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Results

  • One landing page that pitches, proves and takes the inquiry
  • 22 rows of machine figures that scan in seconds
  • Anchor links to every section on desktop and phones