Play Mattress Store: Product Page Conversion Rate Optimization, Conversions Up 918%

The old product pages, like this one for the crib mattress, showed a single price and little else, so a parent never saw what buying more would save.

Prices now drop with the quantity through the Bundle Deals app we set up, the saving is spelled out before checkout, and a review line sits near the top of the page, where a hesitant parent needs it.

A progress bar in the cart adds a free lifetime warranty once the order qualifies, the saving shows as its own line, and shipping protection has a switch of its own.