We partnered with Tom to build a custom Shopify theme tailored to his business needs. Previously, Tom relied on various third-party platforms and local networks to sell his products, which made managing sales and scaling the business challenging.
Our goal was to centralize his operations and establish a robust online presence. We designed and developed a fully editable Shopify theme that allowed for easy content management and future scalability. The project also included seamless integration with Klaviyo to enable powerful email marketing automation and customer engagement strategies.
For the front-end, we initially used jQuery to quickly prototype dynamic interactions and layouts. Once finalized, we converted the codebase into Shopify’s Liquid templating language to ensure native compatibility and performance optimization.
The end result was a modern, user-friendly, and conversion-focused Shopify store that gave Tom complete control over his online business and marketing tools—all in one place.
One of our UK clients had a Shopify site named Ivission, which focused on selling field grass seed and fertiliser online. However, the site was generating very few sales. The client approached us to help boost sales. Our team investigated the site and decided to create a new brand, design, and store. The client chose the new brand name Grassias, and we created a UI/UX design inspired by grass field themes.
Once the UI/UX design was finalized, we moved on to development using HTML, CSS, and JavaScript. We incorporated animation effects to reinforce the theme, giving users a stronger connection to the brand. We also developed a calculator that helps users determine the correct ratio of field size, grass seed, and fertilizer. This simplified the process—users only need to enter the length and width of their home courtyard. In addition to all existing store pages, we developed a dedicated landing page for the user manual, designed specifically for customers who purchase the product through Amazon.
After converting the design to a fully mobile-responsive static version, the client was very pleased. With a few final corrections, we proceeded to build it as a dynamic Shopify theme.
Finally, we migrated the Ivission site to the new Grassias brand. Within one week, sales increased by 50%. The client was thrilled with the results and entrusted us with a new project: developing a Sales and Stock Matrix Management System.
