We began the DanDomain to Shopify migration by analyzing the existing DanDomain structure and API limitations. Since DanDomain restricts data retrieval to 100 items per call, we developed a custom API pagination and data caching system to ensure every record (including 6,157 products, 54,227 customers, and 53,380 orders) was securely fetched and stored in a local database.
Once all data was collected, we converted the product catalog into Shopify-compatible CSVs, including variants, SKUs, pricing, media, and metafields. Using Shopify’s GraphQL Admin API, we then recreated the entire category hierarchy, mapping each DanDomain category into a Shopify Collection while optimizing internal linking for SEO.
Next, we migrated all customer accounts and order histories, preserving payment, fulfillment, and transaction details. Each customer profile was imported with accurate contact data, and post-migration password resets were configured for secure reactivation.
We designed and developed a custom Shopify theme based on Adobe InDesign files provided by the client. The goal was to match the original branding while modernizing the experience with:
The new design combined aesthetics with functionality, resulting in smoother navigation, improved user engagement, and higher checkout completion rates.
We implemented Shopify POS for two physical store locations, connecting real-time inventory management and sales reporting. This integration enabled barcode-based checkout, stock synchronization, and unified analytics between online and offline sales.
The migration transformed the DanDomain webshop into a fast, scalable, and growth-focused Shopify store.
Today, the live Shopify store runs smoother, loads faster, and converts visitors into customers more efficiently than ever. This is a complete evolution from DanDomain to a future-ready Shopify ecosystem. For conversion work on an existing Shopify store, see our Shopify conversion optimization for TryMommyandMe.
The full technical write-up, covering the API cap, the collection handles and the redirect map in detail, is our case study on the DanDomain to Shopify migration.
We developed a fully editable Shopify theme that empowered Tom to manage content easily, launch campaigns faster, and scale effortlessly from a provided figma design on the first place. The store was integrated with Klaviyo, enabling automated email marketing flows and customer retention strategies.
For the front-end development, we initially used jQuery to rapidly prototype dynamic layouts and interactions. Once approved, the entire codebase was converted into Shopify’s Liquid templating language for native compatibility, improved performance, and long-term maintainability.
After launch, Tom faced a major challenge: high ad spend with low returns. Our Shopify conversion optimization team analyzed user behavior and made several targeted improvements going beyond the initially provided design to the landing page that delivered remarkable results:
These optimizations led to a 918% increase in conversion rate, a 1,132% surge in total sales, and a 1,242% increase in orders, while boosting the Average Order Value (AOV) to $50, all achieved within the first week of implementation.
The end result was a modern, user-friendly, and high-converting Shopify store that gave Tom complete control over his products, marketing, and analytics, all within one centralized platform.
By combining smart UX design, SEO strategy, and automation, TryMommyandMe transformed from a fragmented online setup into a cohesive, scalable eCommerce brand. For a larger Shopify build with the same emphasis on speed and revenue, see our 7-figure DanDomain to Shopify migration.
One of our UK clients had a Shopify site named Ivission, which focused on selling field grass seed and fertiliser online. However, the site was generating very few sales. The client approached us to help boost sales. Our team investigated the site and decided to create a new brand, design, and store. The client chose the new brand name Grassias, and we created a UI/UX design inspired by grass field themes.
Once the UI/UX design was finalized, we moved on to development using HTML, CSS, and JavaScript. We incorporated animation effects to reinforce the theme, giving users a stronger connection to the brand. We also developed a calculator that helps users determine the correct ratio of field size, grass seed, and fertilizer. This simplified the process. Users only need to enter the length and width of their home courtyard. In addition to all existing store pages, we developed a dedicated landing page for the user manual, designed specifically for customers who purchase the product through Amazon.
After converting the design to a fully mobile-responsive static version, the client was very pleased. With a few final corrections, we proceeded to build it as a dynamic Shopify theme.
Finally, we took the Shopify rebrand live, migrating the Ivission site to the new Grassias brand. Within one week, sales increased by 50%. The client was thrilled with the results and entrusted us with a new project: developing a Sales and Stock Matrix Management System.
