Flash Garage Door
In 2005, Flash Garage Door opened in North Texas as a family-owned repair and installation company, and this is the garage door website we built for it. Today it serves homeowners across Texas, Georgia, Oklahoma and Louisiana. Its own technicians do the work, never subcontractors. They fix broken springs, frayed cables and openers, fit new doors and openers, and answer emergency calls around the clock. The company also runs the Flash Member Rewards Program, which helps homeowners keep repair costs down and get faster service when a door gives trouble.
- CMS: WordPress
- Theme: Hello Elementor child theme
- Integrations: Elementor Pro, JetEngine
- Live site: flashgaragedoorservice.com
Flash Garage Door’s old website ran on WordPress with the Divi theme. Its blog lived there too, with its SEO handled by the All in One SEO plugin. The company asked for a page per city, so people in each town find a page about where they live. It already had a design for the new site.
Building each city as a one-off page would have meant a fresh design for every new area. Job photos would also have been placed by hand, page by page. The blog had to come across to the new site too, along with the SEO titles and descriptions set on its posts.
What we did:
Job photos change from city to city on the new Elementor Pro site of a family-owned garage door repair and installation company, while every city page shares one layout. We started with the homepage, then built the templates that carry every other page.
The homepage puts the phone number and a Book Now button at the top. Below that sit the services, the rewards program, testimonials and every service area, grouped by state. Repair, installation, maintenance, openers, emergency service and member rewards each have their own page.
One layout for every city on the garage door website
All the city pages share one template. That means the team can open a new town later without needing a new design. Each page follows the same order. It opens with a local hero and a gallery of jobs done in that town. Then come sections on repairs, openers and new installs, before and after photos of installations, and answers to the questions local homeowners ask. A call to action closes the page.
The job photos live in one shared JetEngine list, and each city page pulls only its own. Add a new job to that list and it appears on the right town’s page without anyone touching the layout.
Lighter photos for phones
This site leans on photos of doors and finished jobs, and large image files make a phone user wait. We converted the site’s images to WebP. The catch was that those images were wired into the Elementor layouts of live pages. Removing the old files first would have broken those pages. So we pointed every page that used them at the new WebP files and made sure nothing still used the old ones. Only then did we clear the old copies out. The image files now weigh roughly a third of their old total, so the garage door website loads faster on a phone.
35 blog posts moved with their SEO
Then we moved the blog. The 35 posts came across with their authors, dates, categories, tags and pictures. Where a post had an SEO title, meta description or focus keyphrase, we carried it over into Yoast.
Before handover, we tested the whole site on desktops, tablets and phones. The site then went live on the client’s own domain. We white labeled this build for our partner BigDCreative. In another project, we designed a contractor landing page for JustJoy, an agency that helps contracting businesses get found by local customers.
- Built in Elementor Pro from their design, replacing the Divi theme
- One city template, with job photos pulled in for each city
- 35 posts, 71 categories, 92 tags and 3 authors imported from the old blog
- 132 images converted to WebP, 18.3 MB down to 6.5 MB
- 590 image references rewritten on 31 pages before 132 old files were deleted
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