Marshal Renee
Six brands sit under Marshal Renee, a Texas company that creates outdoor spaces for homes and businesses, and our hardscape company website puts all of them on one homepage. The company’s crews install pavers, turf, retaining walls, fencing, concrete and paver sealant. Each of those six service lines has its own brand: PavePro, TurfPro, WallPro, FencePro, CretePro and SealPro. The corporate office is in Grand Prairie, and crews work across DFW, Houston, Austin and San Antonio for homeowners and commercial clients alike.
- CMS: WordPress
- Theme: Hello Elementor child theme
- Builder: Elementor Pro
- Integrations: JetEngine, Yoast SEO
- Live site: marshalrenee.com
No page builder came with Marshal Renee’s old hardscape company website, a WordPress theme custom built on Bootstrap. A single Services menu listed four of the company’s six brands: FencePro, PavePro, TurfPro and WallPro. The pages for residential and commercial clients sat underneath those brands. That meant visitors had to pick a brand before they could reach the page for their audience. The sealant and concrete brands were missing.
Adding them meant code, and so did any new page or layout change. Each one was a job for a developer. Squeezing the missing brands into that menu would also have made the search longer. So the job was to redesign the site around all six brands and move it to a new build.
What we did:
Marshal Renee and its six service brands share one hardscape company website, which we redesigned and rebuilt in Elementor around separate Residential and Commercial sections.
Giving six brands one hardscape company website
The homepage now shows all six brands side by side in one grid, under the client’s own line “Six brands. One great company.” Residential and Commercial sit at the top level of the menu, and each opens its own set of service pages. The residential side covers pavers, turf and paver sealant. The commercial side adds fencing, retaining walls and concrete. In other words, visitors pick their audience first and the service second, which turns the old menu around. The six brand tiles also sit in the footer, so the whole family stays in view on every page.
We built 13 templates in Elementor, and together they carry 46 pages. When the client needs a new service page, they start from a layout they already have. Then they fill it in without touching code. That is the main technical gain over the old custom theme.
A gallery filtered by job type
The project gallery follows the same Residential and Commercial split as the menu. We tagged every job as residential or commercial and added a filter with All, Residential and Commercial buttons. As a result, a homeowner or a commercial buyer goes straight to work like their own.
Where old URLs stayed and where they redirect
The new build is set up for the same domain as the old site. We kept the old URLs wherever the new structure allowed, such as the blog, contact and privacy policy pages. We also imported each page’s title and meta description. Links to the old blog posts now pass through a 301 redirect to the same posts at their new addresses. Because of that, connecting the domain to the new build carries the SEO across instead of starting from zero. Before handover, we checked the site on phones.
We white labeled this build for our partner BigDCreative. We also designed a contractor landing page for JustJoy, an agency that helps contractors get found online.
- All 6 brands in one homepage grid, where the old menu showed 4
- 13 Elementor templates behind 46 pages the client edits without code
- 3 residential and 6 commercial service pages, each side with its own menu section
- 47 gallery projects, 20 residential and 27 commercial, behind one filter
- Old blog post links 301 redirected, page titles and meta descriptions carried across
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