Checkout Bouncer is a free WooCommerce security plugin, and checkoutbouncer.com is the WooCommerce plugin website that sells it. Nine pages covering the scanner, features, pricing, documentation and support, written for a store owner who arrives mid-incident with fake orders already sitting in their order list.
Checkout Bouncer is our own free WooCommerce security plugin on WordPress.org, and this is the WooCommerce plugin website that sells it. Because the people landing on it arrive mid-incident, annoyed and already sceptical of security plugins that promise everything, the usual playbook of shields, threat language and a dashboard floating at fifteen degrees would have read as more noise from the same crowd. Rather than dress it up, we built a purpose-made classic WordPress theme around one idea borrowed from the product itself: a checkout is a door, and this page is the door and its entry-control equipment. Painted steel ground under a single entry lamp, brushed plates with hairline edges, lettering engraved into the panel, verdicts stamped in matte rose rather than glowing.
The complication was that we had nothing conventional to prove the claim with. No install counts, no star ratings, no testimonials, because the plugin had only just launched, and inventing them was never an option. So the hero shows the product doing its job instead: a live example of scanner output listing six routes an order can enter a store through, three protected, two open, one blocked. The proof is the mechanism, not a logo wall.
The build replaced a third-party Extendable block theme with a lean bespoke one. Every page is authored in the block editor, so content can be edited without going near a template, while the theme itself stays classic and light. Every colour is a token declared once at :root, the fonts are self-hosted rather than pulled from Google, and there is no gradient decoration, no glass and no glow anywhere in it. The one radial light source in the hero is the entry lamp, because that is part of the stated world rather than decoration.
The site does more than sell. It carries full product documentation with search across it, so someone hunting a specific setting lands on the right page instead of scrolling a wall of text. We also built a support ticket system into the site, so a store owner can raise an issue and attach the detail we actually need to answer it, rather than opening a forum thread and waiting.
Those forms are exactly the kind of open, public target the product exists to defend, so we protected them the same way the plugin protects a checkout: Google reCAPTCHA v3 scoring every submission in the background, backed by a honeypot field. There is no puzzle and no checkbox. A genuine visitor never sees any of it.
It holds up under measurement. Lighthouse scores the homepage 96 for performance and 100 for accessibility, best practices and SEO on desktop, with first contentful paint at 0.3 seconds, largest contentful paint at 0.4 seconds and total blocking time at zero. That is what self-hosted fonts, no framework and a theme that ships only what the page needs will buy you.
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